|New York City Department of Health |
Office of Public Affairs
|FOR IMMEDIATE RELEASE |
CONTACT: Sandra Mullin/Andrew Tucker
Tuesday, January 15, 2002
NEW YORK CITY LAUNCHESPublic Education Campaign Promotes Free Counseling for New Yorkers
NEW YORK NEEDS US STRONG CAMPAIGN
The New York City Department of Mental Health (DMH), in collaboration with the New York City Department of Health (DOH) announced the launch of the NEW YORK NEEDS US STRONG public education campaign. The campaign promotes the ongoing Statewide Project Liberty program, a disaster-recovery initiative created by the New York State Office of Mental Health (OMH). The program offers free crisis counseling, education, and referral services to anyone affected by the World Trade Center disaster.
Funded by a FEMA grant, Project Liberty provides face-to-face outreach, education, and referral services for disaster survivors and their families; rescue workers; services workers; business owners; religious groups; school children and anyone else who might benefit from these services. With over 100 local sites participating in the program, New Yorkers can access services close to home.
Featured in subway cars and bus shelters throughout the City, the English and Spanish campaign NEW YORK NEEDS US STRONG/NUEVA YORK NOS NECESITA FUERTE invites New Yorkers, to call 1-800-LIFENET or 1-877-AYUDESE, if they want help coping. "Even heroes need to talk," says one message; "We're all in this together," says another.
Complementing the overhead posters described above, handwritten messages submitted by real people describe how they have been coping since September 11. An 8-page booklet, "Coping After September 11," describes how New Yorkers can help themselves and their children to recover. The booklet, which is also available in Spanish, is being distributed throughout the City. Additionally, "go-card" postcards and "to-go" coffee cups with the slogan NEW YORK NEEDS US STRONG are being made available in bookstores, gyms, restaurants and other locations, especially in lower Manhattan. The campaign is also featured on six New York City radio stations - WABC (770 AM), WCBS (880 AM), WBLS (107.5 FM), WQHT (97.1 FM), and Spanish radio stations WPAT (93.1 FM) and WSKQ (97.9 FM) - where actual listeners explain how they have been coping since the World Trade Center disaster.
New Yorkers interested in free counseling support, or more information about Project Liberty, can call 1-800-LIFENET, the City's 24/7 day counseling and addiction services, referral, and information line. Spanish speaking callers can contact 1 877-AYUDESE and Chinese speakers can call 1-877-990-8585. Project Liberty's Web site is projectliberty.state.ny.us.