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November 1, 2006 – In celebration of the 40th anniversary of the Mayor’s Office of Film, Theatre and Broadcasting, iDeutsch -- a division of Deutsch Inc., one of NYC's leading full-service integrated marketing and communications companies – created an interactive map of the City which allows users to explore hundreds of locations which have been made famous on film and television and are featured in the book Scenes from the City. The map is one of the first Flash "mashups" to adapt the rich functionality of Yahoo! Maps and combine it with images and information. Using the latest versions of Yahoo! Maps and Adobe Flash (Flash 8.0) made it possible to substantially customize the map's look and feel, substantially and deliver a more branded and integrated user experience.
The map is available in a printed version as well, which will be distributed to MOMA, BAM, Tribeca Cinemas, Queens Museum of Art, Museum of the Moving image, and with the MTA’s help, hotels and visitors centers around the city.
Special thanks to the ingenious team at Deutsch for their pro bono work on this important project! Click here to explore the map.
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